How we compare
BoldLine vs a typical agency.
Plenty of agencies do good work. This is how the usual retainer setup tends to work, and where ours is different.
A typical agency
BoldLineHow they get paid
A typical agencyA flat monthly retainer, paid whether your phone rings or not.
BoldLineYour plan's minimum or a fee per qualified lead, whichever is higher. We only earn more when you get more.
How long you're locked in
A typical agencyOften 6 to 12 months, agreed up front.
BoldLine90 days, then month to month.
Who owns the ad account
A typical agencySometimes the agency's own account, so your history stays with them if you leave.
BoldLineAlways yours, in your name and on your card. We only have manager access.
Your ad budget
A typical agencySome pay Google for you and bill you back with a markup.
BoldLineGoes straight to Google or Meta on your own card. We never hold it or mark it up.
Where the clicks go
A typical agencyUsually your homepage.
BoldLineA landing page built for the ad, included on every plan.
What the report says
A typical agencyImpressions, clicks and charts that take a meeting to explain.
BoldLineWhat you spent, what came in, and what we're changing next. Every call and form traced to the ad.
Your website
A typical agencyAnother company, another login, another bill.
BoldLineThe same team builds and looks after it, if you want one.
If you're not ready yet
A typical agencyMost start the day you sign.
BoldLineWe tell you before you spend a dollar if we don't think it will pay off yet.
Agencies vary, so ask yours. Everything on the BoldLine side is how we work with every client.
See if we're a fit.
A 30 minute call. If we don't think we can make your ads pay, we'll tell you.