Notes on running ads that actually work.
Plain answers to the questions we hear most from business owners before they sign with anyone, written by the people who actually run the campaigns.
Why Negative Keywords Save More Money Than a Bigger Budget
Most wasted Google Ads spend isn't about bidding too high. It's about paying for searches that were never going to become customers. Negative keywords fix that.
Read the post →What Does a Marketing Agency Actually Do All Month?
You're paying an agency every month to run your ads. Here's a plain look at what that money buys, and what should be happening when you're not watching.
Read the post →What a "Good" Cost Per Lead Actually Looks Like
Everyone wants to know their cost per lead. Almost nobody knows what number would make them happy. Here's how to figure out yours before you judge your ads.
Read the post →Should You Run Ads Yourself or Hire Someone?
Running your own ads can work. So can hiring an agency. Here's how to tell which one fits where your business is right now.
Read the post →How Many Keywords Should You Actually Bid On?
More keywords doesn't mean more leads. Here's how to think about keyword count in a Google Ads campaign, and why a short, tight list usually wins.
Read the post →How Fast Do You Really Need to Call a New Lead?
You can run great ads and still lose the sale by being slow to call back. Here's why lead speed decides more than most business owners think.
Read the post →Marketing tips that actually move the needle
Practical Google & Meta ads and lead-gen tips for busy business owners — a couple times a month. No spam, unsubscribe anytime.