What Happens to Your Ad Account If You Fire Your Agency?

Most people shopping for an ad agency ask about price, results, and how many meetings they'll sit through. Almost nobody asks the question that will hurt them most if it goes wrong: who actually owns the ad account?

It sounds boring. It's the kind of detail you skip past to get to the fun stuff, like creative and budgets. But if the relationship with your agency ever ends, and some of them do end badly, account ownership is the thing that decides whether you walk away with your marketing intact or start over from zero.

If leaving an agency means losing your ad account, you never really had an ad account. You had a rental.

Paid ads can be one of the best things you do for your business, or one of the most frustrating. Ownership is what decides which side of that you end up on if the relationship ever changes. Get it right up front and you're never stuck, no matter who runs the campaigns next year. If you want to talk through how this works before you commit to anyone, grab a time here: https://calendly.com/theboldlinemedia/30min.