Here's a fair question a lot of business owners are too polite to ask out loud. You send a check every month for someone to run your Google or Meta ads. What are they doing with the other 29 days?
It's a reasonable thing to wonder. Ads don't look like much from the outside. The account sits there, money goes out, some leads come in, and it can feel like nobody's touching anything. Sometimes nobody is. That's the problem.
So let's walk through what the work actually looks like when it's being done right, month by month, from the first day to the day you decide to spend more.
